Thousands of adults entering the workforce every day have never known life without the Internet. But as computing power has increased exponentially while devices grow ever smaller, it’s humbling to remember that we are only a couple generations removed from what was, comparatively at least, the informational dark ages.
Here are 10 technologies that represent early attempts to give consumers the kind of unbridled access that we now take for granted.
10Phone-Based Services
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Before the advent of personal computers, the only ubiquitous devices through which a two-way flow of information could be conducted was the telephone. Therefore, much of the information available at a glance from our smartphones today was first made conveniently available through phone-based services. For example, nearly every populated area in the US at one time had a number one could call for the current time and temperature, many of which had operated since near the turn of the century, and some of which are still in use today.
Phone-based services had begun to fill other needs by the mid-20th century, such as multi-user “party lines” (subscription open circuits that can be thought of as early social networks), and even a form of on-demand music was available if your local radio station had a request line.
By the ‘90s, the most popular service of this type was Moviefone, which does largely what Fandango does today (give showtimes and book tickets). Its phone service was discontinued in 2014, but it lives on—as an app.
9Video Dating
Dating websites and apps have flourished within the last 10 years or so, but the basic concept of convenient matchmaking using dating profiles far predates the modern Internet and can be easily traced to a phenomenon seen at the time as a fad: video dating.
The first such service, Great Expectations, opened its doors on Valentine’s Day 1976. Members paid an annual subscription fee and visited Member Centers to fill out their Member Profiles and record candid video of themselves discussing what they wanted in a date. Eventually, services popped up to include practically every niche, just like dating sites and apps today, and the industry as a whole generated billions in revenue throughout the ‘70s and ‘80s. It was, however, quickly killed by the advent of online matchmaking. Match.com, the first of these sites, debuted in 1995; Great Expectations, which had grown into a nationwide franchise, was shuttered permanently just a few years later.
8Pocket Video Games
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When video games took the public by storm in the early 1970s, we immediately fell in love with them; so much so, in fact, that we wanted to put them in our pockets and take them with us. That was completely prohibited by the technology of the time. But this didn’t stop some enterprising companies from coming as close as they possibly could—which is to say, not very close—to giving gamers a portable arcade experience.
Mattel’s sports-based games tried to replicate action with red LED dots and dashes, while later efforts from companies like Tiger and Nintendo instead used LCD displays to deliver a semblance of animation. Among the most popular were Nintendo’s Game and Watch series, some of which featured dual or wide screens, and offered (very loose) adaptations of popular arcade titles like Donkey Kong.
7Bulletin Board Systems
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When dial-up modems first started seeing widespread commercial use in the mid-1980s, the Internet as we know it did not yet exist. Rather, there was a giant, unconnected network of what may be thought of as early websites—Bulletin Board Systems or BBSs. Users dialed in to post messages for other users (as only one user could typically connect at a time), exchange files, and even find illegal software downloads.
Since long-distance phone service was still costly at the time, boards mostly proliferated locally. By the early 1990s, when advancing technology was allowing for early chat and gaming functions on local Bulletin Boards, the Internet was just beginning to make its way into the American consciousness. While its advent all but wiped out what had started to become a thriving culture, as with almost anything tech-related, a few holdouts still exist. Over 300 BBSs still operate today, mostly in the United States.
6Cartrivision
The VCR became a staple of American homes beginning in the late 1970s and early ‘80s. Consumers benefited from a format war in which new innovations came, and prices remained low. But both formats were almost beaten squarely to the punch by the Cartrivision, the first home video recorder ever marketed in the United States. It was an incredibly ambitious device.
Marketed in 1972, Cartrivision came as one unit with a TV and was sold under several different brand names. It could record broadcast television on a timer on its plastic cartridges, up to an hour of video; it could also make monochrome home movies with a camera attachment. Cartridges of actual Hollywood films were also made available for rental through retailers. The cartridge design made it impossible to rewind without a special rewinder, ensuring each rental could only be watched once.
Unfortunately, poor video quality and an absurdly hefty price tag—about $9,000 in today’s money—made the device a spectacular flop. But one investor, in a 1973 Washington Post interview, unwittingly saw the future of home video: “This,” he said, “will put pornography back in the homewhere it belongs.”
The VCR became a staple of American homes beginning in the late 1970s and early ‘80s. Consumers benefited from a format war in which new innovations came, and prices remained low. But both formats were almost beaten squarely to the punch by the Cartrivision, the first home video recorder ever marketed in the United States. It was an incredibly ambitious device.
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